Tag: advertising

Pfizer Steps Up Advertising for Its ‘Blockbuster’ Drug to Treat Heart Conditions, Including Those Caused by COVID Vaccines

James Fetzerblog

By Michael Nevradakis, Ph.D. Pfizer and Bristol Myers Squibb this month revived the “No Time to Wait” ad campaign urging people experiencing heart issues to visit their doctors. The two drugmakers developed and market Eliquis, the top-selling drug for the very heart conditions associated with people who received Pfizer’s COVID vaccine. Two major pharmaceutical companies chose February, the month of love — or hearts — to launch an advertising campaign urging people experiencing heart issues for the first time to visit their doctors. Pfizer and Bristol Myers Squibb (BMS) this month revived the “No…

Scoop: Inside the Trump campaign’s big hedge on Facebook

James Fetzerblog

Sara Fischer, Jonathan Swan The Trump campaign has invested most of its advertising budget to date on Facebook, testing thousands of versions of ads per day to maximize its spending. But behind the scenes, a source familiar with the campaign tells Axios, the thinking has shifted: “As everyone can see, we still have strong spending on Facebook, but the percentage of our total media budget [on Facebook] is shrinking.” The big picture: Since the last election, it’s become obvious that all campaigns are at risk of the changing algorithms and policies at Facebook,…