Tag: marketing

Pfizer Steps Up Advertising for Its ‘Blockbuster’ Drug to Treat Heart Conditions, Including Those Caused by COVID Vaccines

James Fetzerblog

By Michael Nevradakis, Ph.D. Pfizer and Bristol Myers Squibb this month revived the “No Time to Wait” ad campaign urging people experiencing heart issues to visit their doctors. The two drugmakers developed and market Eliquis, the top-selling drug for the very heart conditions associated with people who received Pfizer’s COVID vaccine. Two major pharmaceutical companies chose February, the month of love — or hearts — to launch an advertising campaign urging people experiencing heart issues for the first time to visit their doctors. Pfizer and Bristol Myers Squibb (BMS) this month revived the “No…

Joseph Stiglitz, Can We Trust CEOs’ Shock Conversion to Corporate Benevolence?

James Fetzerblog

Joseph Stiglitz An apparent move by big business to maximise stakeholder value sounds too good to be true [Editor’s note: As I observed in “Are Corporations Inherently Immoral?” (9 October 2015), the modes of operation that tend to maximize profits include (a) decreasing the cost of natural resources by, for example, (i) exploiting the environment, (ii) converting public land to private use, and (iii) evading the expenses of pollution cleanup or costs of environmental restoration; (b) decreasing the cost of human labor by, for example, (i) paying minimal wages, (ii)…